Home Staging 101
Home Staging 101
What exactly is home staging?
Home staging is very literally the act of preparing a private residence for sale on the real estate market.
Spending a weekend cleaning and organizing your home before it goes on the market will help you put money in the bank. Statistics have shown staged homes sell faster and for more money. We’ve previously explained what not to do when trying to sell your home, and today we’re going to talk about what you should do in order to ensure your home sells for top dollar.
Home staging is a very big deal in the Charleston real estate market, and we believe it is imperative to stage your home correctly before listings ever go live. Buyers need to be able to envision themselves living in the home you’re trying to sell...which essentially means they need to see a blank slate.
There are 6 simple rules to follow when you begin to stage your home:
- Depersonalize: Buyers need to envision themselves in a home so allow them the chance to do that! Dispose of trash, shred & file old paperwork, remove clutter, and pack away family photos, trophies, religious figures, political affiliations, and any other object or possession that is personal to your family.
- Maximize: The more space, the better! After decluttering, maximize and free up as much space as possible around your home. Pack up seasonal clothing and decor, color coordinate closets, and organize medicine cabinets and laundry rooms w/ baskets & organizers. Open up rooms by rearranging furniture and removing unnecessary appliances from countertops.
- Sanitize: A clean home is a well cared for home, and making sure a home smells good is probably the most important part of home staging. Potential buyers will open cabinets, drawers, and doors so clean, clean, clean and clean some more! Wash windows, dust cobwebs from fans, fixtures, and furniture. Magic erase walls, light switches, and baseboards and wipe down kitchen cabinets & appliances. Clean out cabinets under sinks, junk drawers, and the refrigerator and freezer. Scrub bathrooms and try to make them look as good as new!
- Modernize: You’d be surprised at how a few inexpensive updates can really help sell your home! Switch to bright LED light bulbs, ensure every switch & outlet plate is in good shape, upgrade to decorative vent covers, change cabinet and drawer knobs, clean or change carpets, fill nail holes in the walls, and repair any damaged drywall.
- Neutralize: Again, buyers want to be able to picture themselves living in a home. This can’t be done if they are die hard Gamecocks fans, and you have a giant tiger paw painted on a wall in the living room. Give walls a fresh coat of paint in a muted tone avoiding too bright whites or super bold colors. Try to unify the home w/ a similar palette of creams or beiges, ensure floor materials are in good shape, and refinish or paint chipped or faded cabinetry.
- Organize: Another way to help your home stick out? Create an organized home binder for potential buyers! Leave them lists of paint color names and where to find touch up cans, give dates of recent updates and the names of contractors or companies who serviced the home, create lists of helpful hints which include typical utility bill costs, nearby daycares, schools, or hospitals, and local take-out restaurants!
- Lastly add the finishing touches! Use your best furniture, artwork, books, home decor and freshly cut flowers to add pops of color and visually set the stage for every buyer who walks through the door.